Advertise & Promote

2,500 copies of beautifully produced A5 full colour, perfect-bound magazine-style booklets printed on eco-stock.

Full Page Ad: $550
Half Page Ad: $400
Quarter Page Ad: $250

Artwork is due no later than first week of September.

To book: please email media@goldenwellnessfestival.com

With 2,500 printed copies distributed across Central Victoria, your advertising gains a reach far greater than any single channel. Golden’s visibility is powered by both festival‑wide promotions and the collective promotional momentum of our participating practitioners and product makers each sharing the festival with their own clients, networks, and communities. This creates a multi‑layered amplification effect that significantly expands your brand’s exposure across the region.

Regional Population Base

Mount Alexander Shire (Core Audience)

Population: 20,250 people A creative, wellness‑engaged region with strong participation in local markets, workshops, and community events.

Age Breakdown:

• 0–14 years: 10%

• 15–24 years: 8%

• 25–44 years: 20%

• 45–64 years: 30%

• 65–84 years: 25%

• 85+ years: 3%

A mature, values‑driven demographic that consistently invests in wellbeing, preventative health, and community connection.

Surrounding Towns & Regional Population Reach

Primary Regional Reach (55,000+ combined population)

• Daylesford & Hepburn Springs: 8,000

• Kyneton: 7,000

• Woodend: 6,000

• Trentham: 1,500

• Bendigo wellbeing community: 40,000+ within relevant suburbs

These towns have established wellness cultures and strong attendance at nature‑connected events.

Secondary Regional Reach (30,000+ combined population)

• Macedon Ranges (beyond Kyneton/Woodend): 13,000

• Loddon Shire: 7,500

• Heathcote: 3,000

• Maryborough: 8,000

Broader Central Victorian visitors seeking holistic, creative, and nature‑based experiences.

Melbourne Visitors

Golden attracts destination‑seekers from Melbourne’s wellbeing‑rich suburbs:

• Inner North: Fitzroy, Northcote, Brunswick, Thornbury

• Inner West: Yarraville, Seddon, Footscray

• Eastern suburbs with strong wellness engagement

These visitors travel for boutique regional festivals, nature‑based wellbeing, and creative community experiences.

Collective Promotional Power

Golden’s reach is significantly amplified by:

• Practitioners promoting their involvement

• Their client networks, mailing lists, and social media audiences

• Cross‑regional practitioners drawing audiences from their towns

• Shared posts, collaborations, and co‑marketing across the wellness sector

Every practitioner becomes a micro‑ambassador, multiplying visibility far beyond what the festival could achieve alone.

Digital Reach

Instagram, Facebook, regional tourism channels, practitioner networks, website and Linktree traffic, and strong word‑of‑mouth amplification.

Central Victoria is home to one of Australia’s most concentrated and diverse wellbeing ecosystems, a regional constellation of practitioners, makers, healers, and creative wellness businesses.

A Region Dense with Wellbeing

• 180–250 wellbeing businesses across Mount Alexander Shire

• 100+ practitioners in Castlemaine alone

• Modalities spanning healing, movement, therapy, coaching, sound, cosmology, herbalism, bodywork, somatic practice, creativity, and more

This density is extraordinary, a thriving ecosystem that has quietly flourished for decades and now converges at Golden Wellness Festival.

A Community that Shows Up

Castlemaine and the surrounding region are known for fierce community participation. Major events include:

• Castlemaine Fringe Festival: 3,000–5,000+ attendees

• Castlemaine State Festival: 10,000–15,000+ attendees

• Town Folk Festival: 2,000–3,000+ attendees

Golden builds on this culture of engagement, and as a free‑access event, it opens the door to even higher attendance.

A Magnet for Conscious Consumers

The region attracts:

• Wellness‑oriented individuals

• Conscious consumers

• People seeking transformation, healing, and connection

• Practitioners and facilitators

• Creative community members

• Regional families and visitors

• Melbourne day‑trippers

Mount Alexander Shire’s population of 22,000 includes strong demographics of families with young children and people aged 50+, both highly engaged in wellbeing practices.

A Growing Wellbeing Destination

Golden positions Central Victoria alongside Hepburn and Daylesford as a rising wellbeing tourism destination, a place where rural living, independent work, and community connection create strong demand for accessible wellbeing experiences.