Expressions of Interest

Designing Your Exhibitor Space

If this is your first time setting up an exhibitor space, don’t worry, we can help you make it feel professional, welcoming, and aligned with your practice. Whether you want to keep things simple or create a full branded presence, we’ll guide you through the options and help you design a space that supports your goals.

Before you begin, explore what you want your space and investment in the day to achieve:

• Build new client base

• Explain your service clearly

• Answer questions

• Demonstrate your service

• Connect with other practitioners
  
  Your goals shape the design, and you can spend as little or as much as you like.
  

Start Simple

A beautiful, effective exhibitor space doesn’t need to be complicated. Many practitioners begin with:

•  A tidy tablecloth

• Table‑top corflute signage

• Flyers or brochures

• A practice chair or small piece of equipment for people to try (e.g., acupressure demo, posture check, massage chair)

This setup is affordable, approachable, and perfect for service‑based practitioners who want to meet people and explain what they do.

Go Bigger (if you want to)

If you’d like a more polished or branded presence, we can help you design and produce:

• Pull‑up banners

• Branded tablecloths

• Stretch fabric zip‑up with pole system ‘media walls’

These elements can be used again and again, at future markets, open days, workshops, or studio events.

Promotional Packages
On-site + On-line + In-print

• $650 with Full Page Ad & Profile in Printed Program (Value: $900)

• $550 with Half Page Ad & Profile in Printed Program (Value: $750)

• $400 with Quater Page Ad & Profile in Printed Program (Value: $550)

All Promo Packages include:

• Expo booth in The Pavilions (2.2m x 2.2m, includes table & chairs)

• Ad in Printed Program/Wellness Directory (A5, 2500 copies)

• Feature profile in Printed Program/Wellness Directory (A5, 2500 copies)

• Premium listing in the on-line Golden Wellness Industry Directory (with image)

• Invitation to our Golden Wellness Industry Network launch at the festival (2pm-3pm)

• Invitations to our Golden Wellness Industry Network events post‑festival

• Social media campaign spotlight

• High‑impact brand visibility in a trusted, high‑value environment

Central Victoria is home to one of Australia’s most concentrated and diverse wellbeing ecosystems, a regional constellation of practitioners, makers, healers, and creative wellness businesses.

A Region Dense with Wellbeing

• 180–250 wellbeing businesses across Mount Alexander Shire

• 100+ practitioners in Castlemaine alone

• Modalities spanning healing, movement, therapy, coaching, sound, cosmology, herbalism, bodywork, somatic practice, creativity, and more

This density is extraordinary, a thriving ecosystem that has quietly flourished for decades and now converges at Golden Wellness Festival.

A Community that Shows Up

Castlemaine and the surrounding region are known for fierce community participation. Major events include:

• Castlemaine Fringe Festival: 3,000–5,000+ attendees

• Castlemaine State Festival: 10,000–15,000+ attendees

• Town Folk Festival: 2,000–3,000+ attendees

Golden builds on this culture of engagement, and as a free‑access event, it opens the door to even higher attendance.

A Magnet for Conscious Consumers

The region attracts:

• Wellness‑oriented individuals

• Conscious consumers

• People seeking transformation, healing, and connection

• Practitioners and facilitators

• Creative community members

• Regional families and visitors

• Melbourne day‑trippers

Mount Alexander Shire’s population of 22,000 includes strong demographics of families with young children and people aged 50+, both highly engaged in wellbeing practices.

A Growing Wellbeing Destination

Golden positions Central Victoria alongside Hepburn and Daylesford as a rising wellbeing tourism destination, a place where rural living, independent work, and community connection create strong demand for accessible wellbeing experiences.

Golden Wellness Festival reaches a broad, high‑value wellbeing audience across Central Victoria and beyond. Our reach is powered by festival‑wide promotions and the collective promotional energy of participating practitioners, makers, and teachers, each bringing their own clients, networks, and communities.

Regional Population Base

Mount Alexander Shire (Core Audience)

Population: 20,250 people A creative, wellness‑engaged region with strong participation in local markets, workshops, and community events.

Age Breakdown:

• 0–14 years: 10%

• 15–24 years: 8%

• 25–44 years: 20%

• 45–64 years: 30%

• 65–84 years: 25%

• 85+ years: 3%

A mature, values‑driven demographic that consistently invests in wellbeing, preventative health, and community connection.

Surrounding Towns & Regional Population Reach

Primary Regional Reach (55,000+ combined population)

• Daylesford & Hepburn Springs: 8,000

• Kyneton: 7,000

• Woodend: 6,000

• Trentham: 1,500

• Bendigo wellbeing community: 40,000+ within relevant suburbs

These towns have established wellness cultures and strong attendance at nature‑connected events.

Secondary Regional Reach (30,000+ combined population)

• Macedon Ranges (beyond Kyneton/Woodend): 13,000

• Loddon Shire: 7,500

• Heathcote: 3,000

• Maryborough: 8,000

Broader Central Victorian visitors seeking holistic, creative, and nature‑based experiences.

Melbourne Visitors

Golden attracts destination‑seekers from Melbourne’s wellbeing‑rich suburbs:

• Inner North: Fitzroy, Northcote, Brunswick, Thornbury

• Inner West: Yarraville, Seddon, Footscray

• Eastern suburbs with strong wellness engagement

These visitors travel for boutique regional festivals, nature‑based wellbeing, and creative community experiences.

Collective Promotional Power

Golden’s reach is significantly amplified by:

• Practitioners promoting their involvement

• Their client networks, mailing lists, and social media audiences

• Cross‑regional practitioners drawing audiences from their towns

• Shared posts, collaborations, and co‑marketing across the wellness sector

Every practitioner becomes a micro‑ambassador, multiplying visibility far beyond what the festival could achieve alone.

Digital Reach

Instagram, Facebook, regional tourism channels, practitioner networks, website and Linktree traffic, and strong word‑of‑mouth amplification.

The 2025 (Vic) Active Living Census confirms what our region’s practitioners have known for years: more and more people are turning toward holistic, preventative, and restorative wellbeing practices, yet many feel unsure where to begin. Residents report strong interest in meditation, movement, somatic therapies, nutrition, and complementary modalities, but also confusion, cost barriers, and hesitation about “trying something new” without guidance.

Golden Wellness Festival responds directly to these needs. It offers a safe, familiar, community‑centred space where people can explore movement, somatics, breathwork, meditation, nutrition education, and energetic practices, all free, all in one place, all designed to “lift the veil” on how and why these modalities work. As the Active living Census notes, many of these practices are “evidence‑supported complementary pathways for reducing stress, improving resilience, supporting detoxification, and strengthening recovery.”

Alongside the festival, the Golden Wellness Directory brings the region’s wellbeing ecosystem together, making practitioners easier to find, reducing confusion, and helping residents take the next step with confidence. For sponsors, this is a chance to support measurable community health outcomes. For practitioners, it’s a way to be seen, understood, and connected to the people actively seeking their services.

Golden is where curiosity becomes confidence, where wellbeing becomes accessible, and where our region’s extraordinary practitioner community becomes visible.

Golden Wellness Festival offers a suite of high‑impact activations designed to place practitioners at the centre of audience experience, engagement and regional visibility.

Festival Day Activations

• Expo booth in The Pavilions: a 2.2m x 2.2m branded space with table and chairs included

• Lead or facilitate a Temple or Circle session, offering direct engagement with festival audiences (available before programming cut-off in mid‑August)

• Speaker or panel opportunities in The Marquee

• Sampling, giveaways, or product demonstrations to connect audiences with your brand in a trusted, high‑value environment

• Feature profiles and ads in the printed program (2,500 copies), plus listings in the online program and directory are also available.

Post‑Event Opportunities

• Present at Golden Wellness Industry Network events (in‑person or online) to deepen regional relationships

• Ongoing visibility through the Golden Wellness Industry Directory and practitioner network.

Golden Wellness Festival delivers high visibility, deep engagement, and meaningful regional impact. Your investment supports not only the festival day, but the creation of a year‑round wellbeing ecosystem for Central Victoria.

• High‑Value Audience Reach: Exposure to a values‑aligned wellbeing audience across Central Victoria’s 100,000+ population, plus Melbourne visitors.

• Brand Engagement: On‑site activations, sampling, workshops, and directory visibility that build trust and connection.

• Building Regional Wellbeing Infrastructure: Your support helps establish and manage the Golden Wellness Industry Network, Online Directory, and Print Directory, strengthening practitioner visibility and community access.

• Improved Community Health Outcomes: Sponsorship enables accessible wellbeing experiences that support mental, emotional, and physical health across the region.

• Regional Economic Benefits: Increased visitation, local spending, and support for practitioners, makers, and small businesses.

• Authentic Values Alignment: Positioning your brand alongside sustainability, ethical practice, and holistic wellbeing.

• Clear ROI: Audience reach, engagement metrics, activation participation, and directory traffic.