Partnerships

Golden offers three curated tiers designed to preserve partner visibility, integrity, and value. Each tier provides a blend of lead‑up promotion, festival‑day activation, and post‑event engagement.

Founding Partner
$5,000 (Max 3 sponsors)

Our premium tier for brands seeking major visibility and leadership presence. Benefits include:

• Founding Partner recognition

• Logo on town information welcome signage placement

• Inside front cover double spread OR back cover full‑page ad (2,500 copies)

• Double‑page profile in printed program

• Homepage digital banner

• Ceremony acknowledgements (Opening & Closing)

• Main stage banner

• Expo booth included

• Lead a Temple or Circle session

• Tailored question in Festival Feedback Survey

• Access to full survey data

• Featured in media partnership content

• Social media campaign feature

• Access to practitioner network post‑festival

Festival Partner
$2,500 (Max 4 sponsors)

A high‑visibility tier offering strong brand presence across digital, print, and onsite environments. Benefits include:

• Festival Partner recognition

• Billboard + welcome signage

• Priority logo placement

• Full‑page ad + full‑page profile

• Digital ad on website

• Social media campaign inclusion

• Named in Closing Ceremony

• Expo booth included

• Lead a Temple or Circle session

• Tailored survey question + shared data

• Access to practitioner network

Festival Collaborator
$1,500 (Max 8 sponsors)

An accessible entry tier offering solid exposure and practitioner ecosystem access. Benefits include:

• Collaborator recognition

• Billboard placement

• Website sponsor page listing

• Full‑page ad and half‑page profile

• Digital ad

• Social media inclusions

• Named in Closing Ceremony

• Expo booth included

• Lead a Temple or Circle session

• Access to practitioner network

Central Victoria is home to one of Australia’s most concentrated and diverse wellbeing ecosystems, a regional constellation of practitioners, makers, healers, and creative wellness businesses.

A Region Dense with Wellbeing

• 180–250 wellbeing businesses across Mount Alexander Shire

• 100+ practitioners in Castlemaine alone

• Modalities spanning healing, movement, therapy, coaching, sound, cosmology, herbalism, bodywork, somatic practice, creativity, and more

This density is extraordinary, a thriving ecosystem that has quietly flourished for decades and now converges at Golden Wellness Festival.

A Community that Shows Up

Castlemaine and the surrounding region are known for fierce community participation. Major events include:

• Castlemaine Fringe Festival: 3,000–5,000+ attendees

• Castlemaine State Festival: 10,000–15,000+ attendees

• Town Folk Festival: 2,000–3,000+ attendees

Golden builds on this culture of engagement, and as a free‑access event, it opens the door to even higher attendance.

A Magnet for Conscious Consumers

The region attracts:

• Wellness‑oriented individuals

• Conscious consumers

• People seeking transformation, healing, and connection

• Practitioners and facilitators

• Creative community members

• Regional families and visitors

• Melbourne day‑trippers

Mount Alexander Shire’s population of 22,000 includes strong demographics of families with young children and people aged 50+, both highly engaged in wellbeing practices.

A Growing Wellbeing Destination

Golden positions Central Victoria alongside Hepburn and Daylesford as a rising wellbeing tourism destination, a place where rural living, independent work, and community connection create strong demand for accessible wellbeing experiences.

Golden Wellness Festival reaches a broad, high‑value wellbeing audience across Central Victoria and beyond. Our reach is powered by festival‑wide promotions and the collective promotional energy of participating practitioners, makers, and teachers, each bringing their own clients, networks, and communities.

Regional Population Base

Mount Alexander Shire (Core Audience)

Population: 20,250 people A creative, wellness‑engaged region with strong participation in local markets, workshops, and community events.

Age Breakdown:

• 0–14 years: 10%

• 15–24 years: 8%

• 25–44 years: 20%

• 45–64 years: 30%

• 65–84 years: 25%

• 85+ years: 3%

A mature, values‑driven demographic that consistently invests in wellbeing, preventative health, and community connection.

Surrounding Towns & Regional Population Reach

Primary Regional Reach (55,000+ combined population)

• Daylesford & Hepburn Springs: 8,000

• Kyneton: 7,000

• Woodend: 6,000

• Trentham: 1,500

• Bendigo wellbeing community: 40,000+ within relevant suburbs

These towns have established wellness cultures and strong attendance at nature‑connected events.

Secondary Regional Reach (30,000+ combined population)

• Macedon Ranges (beyond Kyneton/Woodend): 13,000

• Loddon Shire: 7,500

• Heathcote: 3,000

• Maryborough: 8,000

Broader Central Victorian visitors seeking holistic, creative, and nature‑based experiences.

Melbourne Visitors

Golden attracts destination‑seekers from Melbourne’s wellbeing‑rich suburbs:

• Inner North: Fitzroy, Northcote, Brunswick, Thornbury

• Inner West: Yarraville, Seddon, Footscray

• Eastern suburbs with strong wellness engagement

These visitors travel for boutique regional festivals, nature‑based wellbeing, and creative community experiences.

Collective Promotional Power

Golden’s reach is significantly amplified by:

• Practitioners promoting their involvement

• Their client networks, mailing lists, and social media audiences

• Cross‑regional practitioners drawing audiences from their towns

• Shared posts, collaborations, and co‑marketing across the wellness sector

Every practitioner becomes a micro‑ambassador, multiplying visibility far beyond what the festival could achieve alone.

Digital Reach

Instagram, Facebook, regional tourism channels, practitioner networks, website and Linktree traffic, and strong word‑of‑mouth amplification.

The 2025 (Vic) Active Living Census confirms what our region’s practitioners have known for years: more and more people are turning toward holistic, preventative, and restorative wellbeing practices, yet many feel unsure where to begin. Residents report strong interest in meditation, movement, somatic therapies, nutrition, and complementary modalities, but also confusion, cost barriers, and hesitation about “trying something new” without guidance.

Golden Wellness Festival responds directly to these needs. It offers a safe, familiar, community‑centred space where people can explore movement, somatics, breathwork, meditation, nutrition education, and energetic practices, all free, all in one place, all designed to “lift the veil” on how and why these modalities work. As the Active living Census notes, many of these practices are “evidence‑supported complementary pathways for reducing stress, improving resilience, supporting detoxification, and strengthening recovery.”

Alongside the festival, the Golden Wellness Directory brings the region’s wellbeing ecosystem together, making practitioners easier to find, reducing confusion, and helping residents take the next step with confidence. For sponsors, this is a chance to support measurable community health outcomes. For practitioners, it’s a way to be seen, understood, and connected to the people actively seeking their services.

Golden is where curiosity becomes confidence, where wellbeing becomes accessible, and where our region’s extraordinary practitioner community becomes visible.

Golden Wellness Festival offers a suite of high‑impact activations designed to place partners at the centre of audience experience, practitioner engagement, and regional visibility. Sponsors can choose from leadership‑level opportunities, on‑site activations, and bespoke integrations that align with their brand values.

Festival Day Activations

• Opening & Closing Ceremony presence: including speaking opportunities for top-tier partners

• Main Stage visibility through banners and premium signage in The Marquee

• Expo booth in The Pavilions: a 2.2m x 2.2m branded space with table, chairs, and display options included

• Lead or facilitate a Temple or Circle session, offering direct engagement with festival audiences (available before programming cut-off in mid‑August)

• Speaker or panel opportunities in The Marquee, positioning partners as thought leaders in wellbeing

• Sampling, giveaways, or product demonstrations to connect audiences with your brand in a trusted, high‑value environment

Lead‑Up & Digital Activations

• Premium logo placement across all promotional collateral, billboards, welcome signage, and digital platforms

• Homepage digital ads and Directory page ads during peak promotional periods (October–November 2026)

• Dedicated partner announcement posts and social media campaign spotlights across festival channels

• Feature profiles and full‑page ads in the printed program (2,000 copies), plus listings in the online program and directory

Post‑Event Opportunities

• Present at Golden Wellness Industry Network events (in‑person or online) to deepen regional relationships

• Access to Festival Feedback Survey data, including tailored sponsor questions for insight into audience perception and behaviour

• Ongoing visibility through the Golden Wellness Industry Directory and practitioner network

Sponsoring Golden Wellness Festival delivers high visibility, deep engagement, and meaningful regional impact. Your investment supports not only the festival day, but the creation of a year‑round wellbeing ecosystem for Central Victoria.

• High‑Value Audience Reach: Exposure to a values‑aligned wellbeing audience across Central Victoria’s 100,000+ population, plus Melbourne visitors.

• Brand Engagement: On‑site activations, sampling, workshops, and directory visibility that build trust and connection.

• Building Regional Wellbeing Infrastructure: Your support helps establish and manage the Golden Wellness Industry Network, Online Directory, and Print Directory, strengthening practitioner visibility and community access.

• Improved Community Health Outcomes: Sponsorship enables accessible wellbeing experiences that support mental, emotional, and physical health across the region.

• Regional Economic Benefits: Increased visitation, local spending, and support for practitioners, makers, and small businesses.

• Authentic Values Alignment: Positioning your brand alongside sustainability, ethical practice, and holistic wellbeing.

• Clear ROI: Audience reach, engagement metrics, activation participation, and directory traffic.

Success is measured across audience reach, brand engagement, and the regional impact your sponsorship enables.

• Audience Reach: Attendance numbers, regional draw, and digital impressions from both festival promotions and practitioner‑driven amplification.

• Brand Engagement: Activation participation, workshop attendance, sampling interactions, and on‑site visibility.

• Directory & Network Impact: Traffic to our listings, practitioner referrals, and engagement with the Online and Print Directories.

• Tailored Survey Insights: Sponsors may include a custom question in our Experience Feedback Survey, giving direct insight into audience perception, needs, or brand alignment.

• Shared Data & Reporting: Sponsors receive a summary of survey results and promotional performance reports, offering clear visibility into reach, engagement, and audience response.

• Community Wellbeing Outcomes: Participation in accessible wellbeing experiences, increased community connection, and uptake of local wellness services.

• Regional Economic Benefits: Visitor spending, local business uplift, and strengthened regional wellbeing industry.

• Clear ROI: Consolidated reporting on reach, engagement, directory analytics, and activation performance.